Amazon Seller Checklist: Free Download | Amazon FBA & FBM Setup Guide
Seller Bookkeeping

Amazon Seller Checklist

Complete Amazon Setup & Operations Guide - Master Amazon FBA and FBM with our comprehensive seller checklist

Download Amazon Checklist Now
Updated: November 2025 Read Time: 20 minutes Topic: Amazon Operations

Amazon Account Setup & Management

Amazon selling is the primary channel for most online sellers—but it's complex. Between account setup, product listing, inventory management, account health, profitability tracking, and compliance, there's much to navigate. This comprehensive checklist covers everything from initial setup through ongoing operations. Whether you're new to Amazon or optimizing an existing account, this guide ensures you're not missing critical tasks that impact account health and profitability.

Key Insight: Sellers who use systematic Amazon checklists improve account health by 30-50%, catch policy violations before suspension, and increase profitability by 15-25% through optimized operations. A systematic approach prevents costly account suspensions and maximizes earnings.

Complete Amazon Seller Checklist

Initial Account Setup (Complete Once)

Ongoing Operations (Weekly/Monthly)

FBA-Specific Operations

Compliance & Policy Adherence

Profitability Optimization

Common Amazon Suspension Triggers

Violation TypeRed FlagsPreventionSeverity
Account HealthDefect rate >1%, late shipment >3%, low feedbackMonitor metrics daily. Ship fast. Respond to messagesHIGH
Inauthentic ProductsCustomer complaints of fake/counterfeit itemsSource only from authorized distributors. Keep invoicesCRITICAL
Listing ViolationsKeyword stuffing, false claims, prohibited contentFollow listing guidelines. Use professional copywritingMEDIUM
IP ComplaintsTrademark/copyright infringement claimsVerify IP rights. Document brand registrationsCRITICAL
Policy ViolationsLinking to external sites, payment collection outside AmazonNever request off-Amazon sales. Follow all policiesHIGH

Download Your Free Amazon Checklist

Choose your preferred format to master Amazon selling operations:

  • Amazon Seller Checklist PDF: Printable daily/weekly/monthly task checklist
  • Amazon Seller Checklist Excel: Digital version with tracking and notes
  • Amazon Seller Checklist Google Sheets: Cloud-based team version
  • Complete Amazon Bundle: All checklists + FBA guide + profit calculator + policy guide

Download Amazon Checklist Now (ZIP)

Amazon Seller Facts

30-50%

Account health improvement with systematic management

15-25%

Profitability increase through optimization

44

Critical Amazon seller tasks across 5 categories

1-3%

Recommended defect rate for account health

50%

Of suspensions from Account Health violations

Daily

Recommended monitoring frequency for metrics

Amazon Seller Questions

What's the difference between FBA and FBM?

FBA (Fulfillment by Amazon): Amazon handles storage, packing, shipping. Higher fees but Prime eligibility and better rankings. FBM (Fulfillment by Merchant): You handle everything. Lower fees but more work and no Prime. Many sellers use both strategically.

How do I avoid account suspension?

Key: (1) Keep defect rate <1%, (2) Ship orders on time, (3) Respond quickly to messages, (4) Sell authentic products only, (5) Follow all listing policies, (6) Document everything, (7) Never link off-Amazon or collect payment externally. Use this checklist daily.

How do I calculate if a product is profitable on Amazon?

Formula: Selling Price − COGS (all-in) − Referral Fee (15%) − FBA Fee ($2-5) − Advertising Spend = Profit. Example: $25 price − $8 COGS − $3.75 referral − $3 FBA − $2 ads = $8.25 profit (33% margin). Must be >15% to be worth it.

What's a good ACOS for Amazon ads?

ACOS (Advertising Cost of Sales) should typically be 15-25% for established products. New products might need 30-40% initially to build reviews/sales. Example: $100 in sales with $20 ad spend = 20% ACOS (healthy). Calculate: (Ad Spend ÷ Sales) × 100 = ACOS%.

How often should I review my Amazon account?

Best practice: Daily check-in (10 min) for metrics, messages, and top products. Weekly deep-dive (1 hr) for performance analysis and optimization. Monthly comprehensive review (3 hrs) for profitability, strategy adjustment, and compliance. This prevents problems from accumulating.

What if my account is suspended?

Immediately: (1) Don't panic. (2) Review the suspension reason in Seller Central. (3) Document everything related to the issue. (4) Write a clear, professional appeal explaining the problem and your fix. (5) Submit within Amazon's deadline. Many suspensions are overturned with proper appeal. Consider hiring a specialist if complex.

Is Amazon FBA still profitable in 2025?

Yes, but competitive. FBA fees have increased. Success requires: (1) Products with <$15 COGS, (2) <10% overall fees, (3) >30% margins, (4) Proven demand with reviews. Many sellers now use strategic mix: FBA for bestsellers, FBM for slow movers. Higher COGS products (>$20) often better on FBM.