Our Mission
We believe that every online seller deserves to understand their business finances completely. Seller Bookkeeping exists to demystify accounting, simplify tax compliance, and empower e-commerce entrepreneurs with the knowledge and tools they need to maximize profitability.
Whether you're selling on Amazon, Shopify, Etsy, eBay, or Walmart—whether you're doing $10,000 or $10 million in annual revenue—our mission is to provide clear, actionable guidance that transforms confusing financial data into strategic business insights.
What We Offer
Seller Bookkeeping is a comprehensive free resource center designed specifically for online marketplace sellers. Unlike generic accounting websites, we focus exclusively on the unique challenges e-commerce sellers face: multi-channel revenue tracking, platform fee reconciliation, hidden COGS costs, tax reporting (1099-K), and profitability optimization.
Our Resources Include:
Comprehensive Guides
Step-by-step tutorials covering COGS calculation, tax planning, FBA accounting, multi-channel management, and platform-specific strategies.
Financial Calculators
Free tools to calculate profit margins, tax obligations, FBA fees, ROI, break-even points, and true COGS including hidden costs.
Templates & Spreadsheets
Downloadable templates for P&L statements, cash flow tracking, expense management, COGS tracking, and income reporting.
Monthly Checklists
Organized checklists to keep you on track: monthly accounting tasks, quarterly estimates, year-end closeouts, and platform-specific audits.
Platform Hubs
Dedicated resources for Amazon, Shopify, Etsy, eBay, and Walmart sellers with platform-specific accounting guidance and fee breakdowns.
FAQ & Support
Answers to common accounting questions, troubleshooting guides, and links to professional accounting services when needed.
Why We're Different
Most accounting resources are written by accountants, for accountants. They assume you understand journal entries, accrual vs cash basis, and chart of accounts structure. We don't make those assumptions.
Here's what makes Seller Bookkeeping unique:
- Seller-First Language: We speak your language. No jargon unless we explain it. Every concept is translated into real-world seller scenarios.
- Platform-Specific Focus: We don't just say "track your expenses." We show you exactly where to find Amazon's fulfillment fees, how to reconcile Shopify payouts, and why Etsy's payment processing affects your 1099-K.
- Real Examples & Calculations: Every guide includes actual dollar amounts, step-by-step calculations, and real P&L examples so you can apply concepts immediately.
- Updated for 2025: Tax laws change. Amazon fees change. We stay current so you don't miss critical updates that affect your business.
- Free & Accessible: All core content is free. No paywalls, no upsells to courses. Just practical information you can use today.
- Action-Oriented: Each resource ends with "What to Do Next" steps. We don't just educate—we help you implement.
Who We Serve
Seller Bookkeeping is built for online marketplace sellers at every stage:
- New Sellers (0-12 months): Just launched? Start with our "Getting Started" guide to set up accounting systems correctly from day one. Avoid costly mistakes early.
- Growing Sellers ($50K-$500K/year): Scaling fast? Learn how to track COGS accurately, optimize tax deductions, reconcile multi-channel revenue, and identify profit leaks before they destroy margins.
- Established Sellers ($500K+/year): Mature business? Master advanced strategies like accrual accounting, inventory valuation methods, tax planning for S-Corps/LLCs, and working with professional bookkeepers/CPAs.
- Multi-Channel Sellers: Selling on multiple platforms? We provide integrated accounting approaches that work across Amazon, Shopify, Etsy, eBay, and Walmart simultaneously.
- International Sellers: Cross-border operations? Understand VAT, GST, currency conversion accounting, and international 1099-K implications.
Our Content Philosophy
Every piece of content on Seller Bookkeeping follows these principles:
- Accuracy First: All tax information is verified against IRS publications. All platform fees are confirmed against official seller documentation. We cite sources and update regularly.
- Actionable Over Theoretical: You won't find academic discussions here. Every article answers "What should I do?" with concrete next steps.
- Show, Don't Just Tell: We include screenshots, real examples, sample calculations, and templates you can copy immediately.
- Honest About Complexity: When something requires a CPA (like multi-state sales tax nexus or international transfer pricing), we say so. We won't pretend DIY is always best.
- Seller Success = Our Success: We win when you understand your numbers, optimize profitability, and avoid tax penalties. That's it.
What We Cover
Topics We Cover
Core Accounting Topics:
- Cost of Goods Sold (COGS) calculation including hidden costs
- Profit margin analysis and optimization
- Cash vs accrual accounting methods
- Chart of accounts for e-commerce businesses
- Monthly bookkeeping processes and reconciliation
Tax & Compliance:
- Self-employment tax calculation and quarterly estimates
- 1099-K reporting and IRS reconciliation
- Sales tax nexus and multi-state compliance
- Business expense deductions (what qualifies, what doesn't)
- S-Corp vs LLC vs Sole Proprietor tax strategies
Platform-Specific Guides:
- Amazon FBA fee tracking and accounting
- FBA vs FBM profitability comparison
- Shopify accounting and payment reconciliation
- Etsy fee management and profit tracking
- Multi-channel accounting across platforms
Financial Management:
- Reading and interpreting Seller Central reports
- Identifying hidden cost leaks
- Inventory valuation and management
- Working capital and cash flow planning
- Scaling strategies and financial forecasting
Start Mastering Your Finances Today
Ready to take control of your e-commerce accounting? Browse our comprehensive guides, use our free calculators, and download templates to get started.
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